ABOUT

LIL YE & THE HIP HOP HOORAYS

Lil Ye is an online illustration project by Ali Graham.

Inspired by the music, lyrics, fashion and antics of one particularly special artist, Lil Ye & The Hip Hop Hoorays re-imagines the world of hip-hop in the context of lovable, big, bobble-headed kids.

Since 2004 the project has had international coverage in the press and online, and has been liked and shared by the likes of Kim Kardashian West, Drake, Chance The Rapper, Travis Scott, Logic, Joey Badass, Kyle, Action Bronson, Lil Yachty, Kacy Hill, Bruno Mars and Santigold. It has also led to official collaborations with the likes of Mountain Dew, Fall Out Boy and Lil Yachty.

AS FEATURED ON:
Vibe
Complex Magazine
The Washington Post
Pigeons & Planes
Pop Buzz
Elite Daily
Tumblr Radar

OTHER PROJECTS

99 Problems
99 Problems (Book)
Beyonce Vs Zombies

LIL YE LAND

Inspired by the classic video games of the 90’s (Sonic, Super Mario, World Of Illusion and Aladdin), Lil Ye Land expands on the already well defined universe of Lil Ye & The Hip Hop Hoorays – placing our bobble-headed hero at the centre of a brand new fantasy / adventure video game, full of brand new art, animation, jokes and references (as well as some old fan favourites) – all set to an epic 16 bit soundtrack!

AS FEATURED ON:
Hypebeast
Hot New Hip Hop
Complex
Pigeons & Planes
Stupid Dope
Culture Kings

THE TEAM

Ali Graham (Story, Art, Animation)
Liam McInroy (Lead Game Designer)
Nina Cosford (Music)